Bringing a wealth of experience, Nav Qirti recently joined Chemistry to develop and drive the brand strategy business. Before joining Chemistry Nav was Head of Group Branding & Communications of eSys Technologies, a USD Two billion transnational with interests in PC Manufacturing and IT Services & Distribution.

Nav’s start at Chemistry undeniably redefined the company’s boundaries, in terms of client diversity and geographic spread. In the first few months of his joining, he successfully opened channels and closed deals in India and the Middle East, and was instrumental in the development of Chemistry’s Joint Venture in the Middle East & Gulf region with a leading Investment Company from Abu Dhabi.

A natural networker, Nav’s credo is that close relationships are vital to success, be it with clients, business partners or influential individuals. When losing sight of Nav on an airport, the chance is high that you find him chatting with corporate head honchos and political heavyweights or exchanging business cards with Nobel laureates.

“I am very happy to join Chemistry with the ‘client-side’ experience I have built up over the years. Clients and consultants often mean the same but don’t always speak the same language. Our team increasingly works directly with top management of big corporations and a thorough understanding of their challenges is pivotal in arriving at the right solutions and deliverables. My previous work in a ‘do-or-die’ IT industry helps in bridging critical thinking and creative thinking”

As a brand strategist Nav works closely with Geert van Kuijk in building relevant and lasting solutions for clients. Says Geert, “Nav’s open and disarming attitude opens different perspectives in our branding and innovation programs. His broad socio-cultural and historical knowledge of Southern Asia is an enrichment for our company and our clients, and has completely changed the way we see the region and the opportunities it presents.”