The challenge

Monty Python, League of Gentlemen, Harry Enfield, and all number of eclectic and dotty references flew about the brainstorm sessions with Adrian Pang and Tracie Pang, as we sat for some weeks and worked on the creation phase of the new Pangdemonium website.

Our Chemistry team was given ample creative incubation time to pop out some really fun ideas to develop the site, which was to coincide with the launch of Dealer’s Choice directed by Tracie Pang and starring Adrian Pang.

Having become acquainted with Adrian back in the UK through common theatre connections, and having followed his career as it grew over the years in Singapore, there was already in place a very good impression of what the 'Adrian Pang Brand' and therefore, the 'Pangdemonium Brand' stood for, and how Chemistry could express this visually.

The challenge was met with a 3 month period of creation, design and development, including casting of talent and creating the soundbites for the rollovers (hear the voices of TV host Steve Lai, actress Laura Kee and our own Simon Wong). Photography was undertaken to create graphic items for interactive elements. Our web guys were pushed to the limit, as we strived to 'fun up' the site during the development phase, with the introduction of entertaining quirks in the navigation.

How we did it

Being CMS based, the back end system had to allow for easy archiving of past shows, which also had to retain visual appeal on the front end. We came up with the idea of a scribbly chalk board for the homepage, where shows are pinned or stuck on in the form of polaroids with tatty edges, current shows having the label "Now Showing" and archived items tagged as "Been There" and "Done That".

Similarly the "In The News" page features a similar system built into the form of a stack of newspapers on a busy desk.

Some of the items on the navigation bar and around the site were also mostly personally supplied by Adrian and Tracie themselves - with the addition of some crazy fridge magnets from Adrian and Tracie's lovely boys Zack and Xander (incidentally Zack is the voice of the 'In The News' rollover!)

The result? A site that hits home visually in terms of branding and design, and easy to maintain - Causing pangdemonium … but the good kind!