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With experience spanning 13 years and 2 countries, Simon finds Singapore an exceedingly good environment for creative outlet. A British Born Chinese, his Asian roots also give Simon a deep appreciation of the people and cultures he works with in Asia. At the same time, 5 years branding in the UK add a nice European twist to his creative approach.

Aside from a design background that includes the retail identities for Hong Kong International Airport while based in London with Portland Design, and sitting at the helm of projects such as the rebranding of Singapore's Asian Civilisations Museum and Peranakan Museum, he has also found time for professional involvement as a TV host - most notably hosting Channel News Asia's primetime Health@Desktop series, among others.

Simon says "Life's about balance on many levels - that balance similarly applies to hitting the nail on the head of design that works. While making a thorough design exploration, the ideas must faithfully serve the challenge at hand." Simon has considered Singapore home since 1999.
Simon Wong
The perpetual balancing act between work and play has found a centrepoint in Simon's career as an actor - aside from hosting for CNA, his latest role is that of a Pirate Captain in a 10 part series for new channel OKTO - arrrr!