magazineportfolioteamapproachcontact


Cross fertilization is what Wil loves about Chemistry's design environment.

A graphic designer by training, Wil likes to be hands on with a wide variety of projects. From a very young age, he has been triggered by rhythm, music, colours, shapes and motion. Starting as a graphic designer in 1990, working on corporate and brand identity. His move with Philips Design in 1995 to Singapore further added to his experience through packaging and user interface design projects. At the turn of the millennium he co-founded Chemistry with Marcel Heijnen to bring a unique style of design to clients. “I see all aspects of design as being 'connected' with each other; tying all aspects of a brand expression together by following a similar process and approach to ensure an optimal client- and market oriented solution”.

Wil is now also involved in education; nurturing and inspiring new and hidden talent to help build a brighter and lighter future for all.
Wil Kolen
From a young age, music has been a leading factor in Wil's life, exploring new soundscapes and musical horizons.