In part 1, I set up the context for championing a digital world that was genuinely empathically designed with an older user in mind. In this 2nd part, I explore three scenarios to bring to life what the empathic digital experience could look like.

The tourism industry is back on! All of us are looking forward to a summer of open borders and open hotel doors, ready to fulfil our still pent-up demand for travel. So, what’s the next chapter in Hospitality and Leisure? And how can hotels stay on track with meeting guest expectations against headwinds like staff shortages, rising costs and environmental regulations?

Doing good for society and the planet.

Following our experiments using the image AI model, Midjourney, we sat down with the team to talk about the experience and the implications for the future of Creativity with the arrival of AI tools.

Following our experiments using the image AI model, Midjourney, Chemistry considers the impact of AI on the future of Creativity.

Simple sustainable practices we can incorporate into our holiday festivities.

In the rush for technological progress and insatiable expectations for companies to release new products, have we lost our way in offering truly meaningful solutions?

Orobo is an open and decentralised platform, which incentivises parties to collaborate in circular value chains and aims to enable the easy adoption of circular business models.

Behavioural change through punitive measures is nothing new – we uncover how user centred design can offer an alternative, especially during this pandemic.

How might we enhance our interview process by introducing gamification to assess and analyse a potential candidate’s strength/weakness, thinking beyond just qualification and portfolio?

Chemistry’s Experience Designer, Daniel writes about the 5 key considerations that influence how well we deliver valuable, human-centric experiences

In the aftermath of SARS in 2003, SMEs were encouraged to adopt Business Continuity measures – yet many didn’t. We identify why this happened and what businesses can do to deal with today’s unprecedented crisis.

Read, as our director Karin faces the challenge of creating a new service experience for her service experience design students during these trying times.

In order to accommodate an omni-channel experience, content strategy and information architecture work in tandem to understand the user.

As strategic designers, we understand that user experience is the only thing that sets your product or service apart from the rest. Consequently, the best way to ensure that your product provides an excellent experience for your user is by studying them. By doing solid user experience research.

In a design company, it's hard to describe what we do. We attempt to help you answer this by looking at the workings of a modern design company.

The design sprint process – a rapid collaborative process designed to bring your team from challenge statement to tangible prototypes in just three months.

Stakeholder engagement is vital in human-centered design - attaining input from all relevant parties allows for an actionable strategy.

An innovation strategy allows organisations to set themselves apart - we uncover what it takes to build a success strategy by looking at Dyson.

Chemistry has been involved in the Singapore Design community for over 10 years showcasing local talents through events and talks.

When providing strategic consulting for our clients, we utilise design thinking to pursue innovative solutions for what seems to be hard, top-down problems.

Designers in Singapore helped reimagine one of Singapore's household baking brands into a modern, omnichannel retail experience.

A design agency in Singapore works with the aesthetics of the end-product. However, Chemistry uses design at every point of the innovation process.

Chemistry Team utilises qualitative research to better empathise with the end-user. This approach is one of the hallmarks of our design thinking process.

The design thinking process gained popularity when companies saw the value of using design principles in business problems. But what about its conception?

Major industries are realising the value of a Strategic Design Consultant in solving systemic issues with human-centered innovation.

Handpicked by Chemistry's very own designers, here are 9 design books that explore design processes, methodologies, and solution design.

Chemistry Team was invited to participate in the IoT Asia 2017 conference, which gathered industry players across the IoT value chain to showcase and discuss the latest developments in IoT.