This digital age of experience has made customers expect a certain level of seamlessness only achievable through information technology.

What is information technology?

Tech start-ups are all the rage across the globe. However, it is understandable that confusion exists regarding the technology sector. From Fintech to Traveltech, the industry seems to seep into every faucet of business. Well, it seems that way because it does. Information technology is the study, design, development, implementation, support or management of computer-based information systems—particularly software applications and computer hardware. In this digital age of experience, tech is everywhere.

A digitising customer base

As a result of the conveniences of the modern world, we can do everything with a tap on our phones. From bank transfers to bill payments, the digital age has made us expect a certain level of seamlessness. Hence, companies of all industries have no choice but to delve into information technology. Industries that refused a ticket onto the bandwagon have since been dominated by early-adopting startups.

Service design in tech

As with spatial design, understanding the way consumers interact with an online interface is extremely important. This led to the invention of the UI/UX discipline. Essentially, companies are competing to provide the smoothest user experience for their end-users. The more convenient and easy the service is to use, the more successful it is likely to be. Aesthetics and cosmetics are now secondary to functionality and ergonomics.

At Chemistry Team, we have helped multiple organisations develop their digital service design. As a result of our experience in the field, we understand the growing need to keep ahead of the tech game.