Transport

From traffic congestion to developing new modes of transport, using Design Thinking can help improve almost every aspect in the Transportation Industry.

Coming to a new era of transport design

There are new and innovative ideas to improve various aspects of transport every year. This includes everything from driverless cars, to mobility as a service. The ‘old-fashioned’ mode is now but a distant memory for many cities. One approach of creating an effective experience involves human-centered design.

The challenges and opportunities

The human-centered approach puts the user directly at the heart of the design and decision making. Adopting this approach will ultimately create efficient and resilient solutions. As a result, these solutions will be mutually beneficial for both passengers and operators. This will ultimately shape better cities and communities. By 2050, it’s predicted the population will reach 9 billion. In addition, 75% of the world's inhabitants will live in towns and cities.

From San Francisco to Shanghai, cities are faced with many issues associated to rapid urbanisation. Hence, it’s inevitable that public transportation will be strained. Inhabitants have normalised widespread congestion. Consequently, this has increased carbon emissions, air and noise pollution. However this isn’t all bad news. A greater population density also brings about opportunities and urbanisation. This can unlock the funding of large scale transport and infrastructure projects.

We add value to a user’s experience

As designers, we can help conceive effective city-wide integrated transport systems. Furthermore, this would reduce the impact on the environment while also delivering economic growth, health benefits, and social cohesion in the places we live. We have found that transportation is not simply to speed up or make the system as efficient as possible. Instead, it is more about improving transport by adding real value to the journey. Furthermore, the prime purpose is to provide commuters the opportunity to maximise their time spent travelling.

No matter the mode of travel, Chemistry can help strategically design transportation systems to ensure a smooth user experience.