Chemistry Receives Fast Company Honourable Mention


16 September 2022 — Singapore and Amsterdam-based strategic design consultancy, Chemistry, has received an honourable mention in Fast Company’s 2022 Innovation Design Awards, in the category of Wellness for the development of the Mental Health E-buddy App, Myloh.

Fast Company’s Innovation by Design Awards celebrates projects, products, and services by designers and businesses who are solving the most crucial problems of today and anticipating the pressing issues of tomorrow. The competition, now in its 11th year, features a range of blue-chip companies, emerging startups, and hungry young talents. It is one of the most sought-after design awards in the industry. 

“A common theme among this year’s Innovation by Design honourees, which range from healthcare interfaces to autonomous driving technology, is permanence,” says Brendan Vaughan, editor-in-chief of Fast Company. “The products that leaped out to our editors and judges went against our quick-fix consumer culture, while also manifesting a more inclusive vision of design.”

Myloh is a personalised, accessible and mobile-friendly E-buddy app that helps youths manage their mental health, providing access to specialised tools, and timely learning and support resources, all in one place. Myloh is available to users anytime and anywhere, serving as a portable cheerleader to support youths in overcoming challenges and fears that hold them back. 

Chemistry's role as the design team for Myloh was to conduct research to deeply understand the target audience and translate these findings and insights into powerful engagement mechanics. These mechanics were designed to support and nurture people using the app as they navigate their individual mental well-being journeys. 

"The Chemistry team has been instrumental in delivering best-in-class innovative solutions, bringing the Myloh app to the next level,” says Myloh founder, Steve Loh, “Since we have launched our Version 2.0, our organisation sign-up has doubled."

“Our work on Myloh exemplifies the value we bring to the challenges our clients entrust us to help them solve,” says Chemistry’s Managing Director, Bassam Jabry. “I couldn’t be more delighted to receive this award on behalf of our entire team. It is absolutely a boost that affirms we are on the right path, using design as tool for positive impact.”

The judges for this year include renowned designers from a variety of disciplines, business leaders from some of the most innovative companies in the world, and Fast Company’s own writers and editors. Entries are judged on the key ingredients of innovation: functionality, originality, beauty, sustainability, user insight, cultural impact, and business impact. 

Winners, finalists, and honourable mentions are featured online and in the October issue of Fast Company magazine, on newsstands September 27, 2022

Check out the complete list at 

Read our case study to learn more about our work on the Myloh Mental Health E-buddy app.


Chemistry is a B-Corp Certified, strategic design consultancy based in Singapore and Amsterdam. Bringing together a diverse and multi-talented team of innovators, we apply Design Thinking, Systems Thinking, Future Thinking, and the Circular Economy in order to put people and the planet at the centre of our work. In operation for over two decades, Chemistry has partnered with clients such as the United Nations, Google, SingTel, OCBC, Changi, VISA, MOHT, IMDA, and the European Union amongst others, to deliver compelling and thoughtful transformation within their respective organisations and wider ecosystems. Chemistry has been the recipient of the President's Design Award, the IMDA Blockchain Challenge Grant, as well as the European Union-MIT Grant for its work within the Healthcare, Built-environment, Fashion, Blockchain, and Circular Economy spaces. Chemistry strives to tackle the world's challenges where there is no singular client or user, believing in the importance of problem-scoping at the systemic level, building new value chains, consortia, and ecosystems to solve our biggest socio-economic challenges. 


Myloh, short for My Life of Hope, is a personalised E-buddy, built on an evidence-based psychometric engine, that partners with users to set goals, overcome their challenges and fears. Anonymous and always accessible, Myloh enables users to step-up their physical, social and mental health. Anchored in tech and driven by science, Myloh uses Artificial intelligence (AI), Natural Language Processing (NLP) and sentiment analysis to understand an individual’s emotional and mental state. We help the individual with self-awareness and provide early intervention through evidence-based psychometric education and personalised self-help tools. Our goal is to improve mental resilience with technology and data-driven evidence, we are a diverse team specialising in different domains, including medical psychiatry, psychology, technology and social services.


Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at

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