Creating meaningful impact through

HUMAN AND PLANET-CENTRED DESIGN

“Chemistry” /ˈkɛmɪstri/ – noun

The complex emotional or psychological interaction between people.

Driven by the belief that the best ideas come from the synergy of people working together. Through collaboration, we help make sense of complex systems and diverse human needs by combining our creative expertise with our clients' industry knowledge.

We are Chemistry — an independent, B-Corp Certified strategic design consultancy based in Singapore and Amsterdam.
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Learn more about us

Uncovering unique opportunities grounded in empathic research and behavioural insights.

Using creative thinking as a strategic problem-solving tool to define new ideas.

Designing meaningful solutions that are impactful and conscious of individuals, communities, organisations, and the planet.

We bring over 20 years of experience, working across diverse industries.
From healthcare to hospitality, travel to retail, fintech to public services.

Discover Your Opportunities for Change

Challenges can come in many ways — evolving market needs, new technologies, changing policies, shifts in society and user preferences, and more. Do these conflicting demands seem just impossible to align?

Leveraging our deep expertise in creative problem solving, we'll start by defining the root challenges. Then, we begin the journey of research and discovery, turning ambiguity into highly tailored opportunities for change.

‍This provides a springboard to explore ideas through rapid prototypes. The result is breakthrough ideas that deliver real business value while thoughtfully designed with the end-user and ultimately the planet in mind.

Gamifying Innovation with BossUP!

Working across a wide range of industries and organisations over the past 20 years has uniquely positioned us to uncover the challenges businesses face with innovation. Using gamification, we sought to use to break through these barriers.

Helping Myloh Improve their UI/UX to Build User Engagement

Chemistry was engaged as a consultant to work with Myloh on reviewing and improving their UI/UX with additional features and tools alongside a brand new design to build user engagement.

Enabling Circular Economy through Blockchain

To help businesses in the built environment practice responsibility for their carbon footprint and alleviate their environmental impact, Chemistry, Kryha (our blockchain partners), and SoNow (our circular expert) came together to develop OROBO's minimum viable product.

Navigating the Future Library Experience

Chemistry worked with the National Library Board (NLB) to embody the aspirations of what the library of the future would be in a comprehensive spatial and wayfinding blueprint.

Redefining later living

Guild Living UK engaged Chemistry to design a new kind of service experience that brings together the best of hospitality and age friendly community, redefining what later living means.

Your Partner in Innovation

We act as the catalyst to enable different domain experts — namely technology, spatial, and processes — to create holistic breakthroughs that would otherwise be hard to achieve working in silos.

With our capabilities in Strategic Consultancy, Training Workshops and Design, we tailor our approach to best address your unique business challenges.
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Our Services

Strategic Consultancy

Uncovering strategic opportunities in areas covering:

• Circular Design & Business Transformation
• Customer-Centric Service Experiences
• Strategic Research Studies

Workshops and Training

Equipping organisations and teams with new tools and methodology to innovate and problem-solve:

• Circular Design
• Human-Centred Innovation
• Creativity in Teams

Design

Translating strategy and vision into tangible solutions through:
• Service Design
• Digital User Experience Design
• Product & Spatial Design
• Communication Design

Our Services

News

Learn more about the latest Design Trends, Management Reports and Best Market Practices.

Chemistry at PvKO, sharing about the shift of Design from experience to purpose.

Insights

The Next Evolution in Design: From Experience to Purpose

In recent years, there has been a shift in the way businesses approach customer experience. Instead of focusing only on providing a positive experience for customers, companies are now seeking purpose-driven value propositions. This shift is driven by consumers’ growing awareness of our lifestyles’ impact on the planet. Smart companies are the ones able to connect with their customers in new ways, doing good business by doing good for society and the planet.

Midjourney imagines the future of Creativity integrated with AI

Insights

AI and The Future of Creativity — Part 2

After our experiments with the Lunar New Year Portraits, We spoke to Nicholas Loke, Asyraf Daud, Jasmine Poh, and Deej Zulkifli to reflect on the experience and share their thoughts on the topic.

Insights

AI and the Future of Creativity

AI models are passive tools. Creativity is still borne from human input.

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Not sure where to start?

Contact Us to start a conversation and explore new opportunities for your business.

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