Case Studies
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Product Design
Redesigning Housekeeping Operations for Marina Bay Sands Hotel
Marina Bay Sands Hotel is one of Singapore's most iconic landmarks that runs on a hugely complex operation. With three fifty-story towers and a total of 2500 rooms, the logistics and supply chain required to circulate housekeeping supplies in and out of the property and to coordinate the effort of over 300 housekeeping staff daily is no small feat.
IN PARTNERSHIP WITH
Hospitality
Service Design
/
UX/CX Design
Rethinking the Future of Room Service for Village Hotel
The overhead for Village Hotel to manage the logistics and restocking of the minibar in each room is high. This means guests are likelier to leave the items in their minibar as a last resort.
IN PARTNERSHIP WITH
Hospitality
UX/CX Design
/
Content Strategy
Guild Living
Guild Living UK engaged Chemistry to design a new kind of service experience that brings together the best of hospitality and age friendly community, redefining what later living means.
IN PARTNERSHIP WITH
Later Living & Care
Hospitality
Business Design & Venture Building
/
Prototyping & Testing
Travel Incentives to Encourage Post-Covid Travel to Singapore
As borders began to open up post-covid, STB collaborated with Chemistry to discover what they could offer tourists to consider Singapore more favourably as their preferred travel destination.
IN PARTNERSHIP WITH
Tourism
Hospitality
Research Study
/
Prototyping & Testing
Woodlands Health Campus
Chemistry envisioned a comprehensive new patient experience and staff workplace strategy that empowers a new care model focused on patient-centricity for the Woodlands Health Campus, one of Singapore’s largest hospitals.
IN PARTNERSHIP WITH
Healthcare
Public Service
Product Design
/
Research Study
#HBLTable, assisting less fortunate children with Home Based Learning
We showed how design can be used as a force for good by applying our Design Thinking and Remote Collaboration toolkits to help underserved communities overcome challenges brought about by the current COVID-19 pandemic.
IN PARTNERSHIP WITH
Public Service
UI Design
/
UX/CX Design
Myloh: A Personalised E-buddy to Ease Mental Health Journeys
Myloh, short for My Life of Hope, is a mobile application that combines the behavioural sciences of psychiatry and psychology with advanced AI and Machine Learning technologies to create an AI mental health E-buddy.
IN PARTNERSHIP WITH
Technology
Healthcare
Circular Design
/
UX/CX Design
Orobo: Designing a Circular Built Environment Ecosystem with Blockchain
To help businesses in the built environment practice responsibility for their carbon footprint and alleviate their environmental impact, Chemistry, Kryha (our blockchain partners), and SoNow (our circular expert) came together to develop OROBO's minimum viable product.
IN PARTNERSHIP WITH
Kryha
Built Environment
Content Strategy
/
Training & Facilitation
VISA
Chemistry has been working with Visa since 2014 helping consumer and commercial product teams to envision the future of payments from a user-centric perspective.
IN PARTNERSHIP WITH
Finance
Research Study
/
UX/CX Design
Founder's Memorial
The National Heritage Board of Singapore appointed Chemistry and Local Projects to discover, envision and validate the Founders' Memorial Visitor Experience.
IN PARTNERSHIP WITH
Hospitality
Tourism
Spatial Design
/
Research Study
Envisioning the Future of Retail in Singapore
Together with UK-based agency I-AM, Chemistry carried out a human-centred design process to understand the shift in user needs around shopping, leisure time and entertainment.
IN PARTNERSHIP WITH
I-AM
Built Environment
UX/CX Design
/
UI Design
GE Vscan Access
Chemistry worked with GEHealthcare to create a powerful, human-centric interface for Vscan Access, a portable ultrasound device deisgned for developing nations.
IN PARTNERSHIP WITH
Healthcare
Research Study
/
UX/CX Design
Grant Service Redesign for Info-communications Media Development Authority (IMDA)
Chemistry helped IMDA to uncover, ideate and deliver a transformational design study to radically streamline their highly complex grant application processs.
IN PARTNERSHIP WITH
Public Service
Communication Design
/
Spatial Design
National Library Wayfinding Strategy
Chemistry worked with the National Library Board (NLB) to embody the aspirations of what the library of the future would be in a comprehensive spatial and wayfinding blueprint.
IN PARTNERSHIP WITH
Public Service
Spatial Design
/
UX/CX Design
Singapore Visitor Center
Explore how Chemistry designed and delivered a brand new digital experience for the connected traveller.
IN PARTNERSHIP WITH
Tourism
Public Service
UX/CX Design
/
Spatial Design
RedMan - Design of the Star Vista Flagship and Heartbeat@Bedok stores
Chemistry worked with Phoon Huat to launch their first flagship Redman brand store together with an online marketplace.
IN PARTNERSHIP WITH
Retail
UX/CX Design
/
RedMan - Designing an omni-channel retail experience
Supported by the new digital elements, RedMan boasts a customer-centric, omni-channel retail experience.
IN PARTNERSHIP WITH
Retail
Industrial Design
/
Training & Facilitation
SMRT Service Excellence Staff Training
Chemistry was asked to develop a powerful and playful training experience for the SMRT Service Excellence Staff Training Event in 2017.
IN PARTNERSHIP WITH
Public Service
Transport
Content Strategy
/
Communication Design
Singapore City Playbook
Chemistry was appointed to spearhead the process of revamping the Singapore City Tour. Tasked with building in alignment with Singapore’s new “Passion Made Possible” campaign, our team worked with relevant industry partners to create an experience that speaks to visitors exploring a nation fuelled by passion and possibility against the odds.
IN PARTNERSHIP WITH
Tourism
Public Service
Industrial Design
/
Changi Airport Group
Chemistry was appointed to envision a modern solution for the Changi Airport internet kiosk. The first question to be raised was: “How relevant are Free Internet Kiosks at airport terminals in today’s smartphone age?” We go on to answer that question and deliver Changi Airport’s new internet access kiosk.
IN PARTNERSHIP WITH
Transport
Communication Design
/
Content Strategy
National Diabetes Reference Material
Chemistry was engaged by the Ministry of Health to deliver a printed and digital content piece as part of the multi-faceted ‘War on Diabetes’.
IN PARTNERSHIP WITH
Healthcare
Public Service
Communication Design
/
Prototyping & Testing
Singtel Consumer Bill Design
Singtel is the largest mobile network operator in Singapore. And as part of a refreshed branding effort to improve engagement with their customers, Chemistry was tasked with reimagining Singtel’s paper bill to create a document that was more relevant and user-friendly for the entire nation.
IN PARTNERSHIP WITH
Telecommunications
Spatial Design
/
Circular Design
A Circular Workspace: Repurposing a Post-Covid Workplace
As pandemic restrictions were lifted in Singapore, certain key trends have reshaped the way we work in a post-pandemic climate. We set out to create a space beyond personal productivity and towards a space for people to redefine the blurred lines of work-life balance.
IN PARTNERSHIP WITH
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Change Management
/
Systems Thinking
Gamifying Innovation with BossUP!
Working across a wide range of industries and organisations over the past 20 years has uniquely positioned us to uncover the challenges businesses face with innovation. Using gamification, we sought to use to break through these barriers.
IN PARTNERSHIP WITH
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Recent Publications
All Publications
Publications that have featured our work and the impact it's made.
July 9, 2021
#HBLTable: A Cost-Effective Study-From-Home Furniture Solution for Low-Income Families Impacted by COVID-19
Christian Sng, Kiahsheng Teo, John Chan, Bassam Jabry, Karin Aue, Jeffrey T. K. V. Koh
The COVID-19 pandemic has abruptly forced schools worldwide to implement Home Based Learning (HBL) due to countries going into lockdown and quarantine. Chemistry Team thus developed the #HBLTable, a height adjustable cardboard table meant for underprivileged families that struggle with space and the necessary furnishing to facilitate conducive learning for their children at home. The conducted research indicated that the prevalent challenges surrounding HBL were: (1) posture and ergonomics for a child and (2) children quickly outgrowing furniture built for their height. The #HBLTable was thus designed to cater for two heights - allowing users to adjust between the heights by simply flipping and rotating the table. The table comes equipped with a tablet and laptop stand to reduce poor posture as well. Beyond uncovering the context and motivations, this paper details the research and design process behind the construction of the #HBLTable.
July 2, 2021
BossUP! Assessing Potential Hiring Candidates During the Interview Process via an Innovation Diagnostics Card Game
Kiahsheng Teo, Jeffrey T. K. V. Koh, Keith Wong, Karin Aue, John Chan, Bassam Jabry
Assessment and evaluation methods in a job interview have always been very much focused on a person’s performance, knowledge, and experience. However, excelling at a challenging job often requires skills that go beyond the skills and background of a person. And while psychometrics in the evaluation process is nothing new, gamifying the interview process is still considered a novel approach to candidate evaluation. As part of exploring new potentialities for Chemistry’s innovative card game, BossUP!, a study was conducted with the purpose of prototyping a new format of interview engagement and evaluation for the organization. In combination with a pre- and post-questionnaire, coupled with face-to-face gameplay during the interview process, this study explores the boundaries of how interviews can break free of traditional methods, by not only making it a fun and engaging experience via gamification, but to also enhance the evaluation method beyond performance, knowledge, and experience.
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