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Singapore Visitor Center
Explore how Chemistry designed and delivered a brand new digital experience for the connected traveller.
IN PARTNERSHIP WITH
Tourism
Public Service
UX/CX Design
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Spatial Design
RedMan - Design of the Star Vista Flagship and Heartbeat@Bedok stores
Chemistry worked with Phoon Huat to launch their first flagship Redman brand store together with an online marketplace.
IN PARTNERSHIP WITH
Retail
Communication Design
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Spatial Design
National Library Wayfinding Strategy
Chemistry worked with the National Library Board (NLB) to embody the aspirations of what the library of the future would be in a comprehensive spatial and wayfinding blueprint.
IN PARTNERSHIP WITH
Public Service
Spatial Design
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Research Study
Envisioning the Future of Retail in Singapore
Together with UK-based agency I-AM, Chemistry carried out a human-centred design process to understand the shift in user needs around shopping, leisure time and entertainment.
IN PARTNERSHIP WITH
I-AM
Built Environment
Spatial Design
/
Circular Design
A Circular Workspace: Repurposing a Post-Covid Workplace
As pandemic restrictions were lifted in Singapore, certain key trends have reshaped the way we work in a post-pandemic climate. We set out to create a space beyond personal productivity and towards a space for people to redefine the blurred lines of work-life balance.
IN PARTNERSHIP WITH
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Recent Publications
All Publications
Publications that have featured our work and the impact it's made.
July 9, 2021
#HBLTable: A Cost-Effective Study-From-Home Furniture Solution for Low-Income Families Impacted by COVID-19
Christian Sng, Kiahsheng Teo, John Chan, Bassam Jabry, Karin Aue, Jeffrey T. K. V. Koh
The COVID-19 pandemic has abruptly forced schools worldwide to implement Home Based Learning (HBL) due to countries going into lockdown and quarantine. Chemistry Team thus developed the #HBLTable, a height adjustable cardboard table meant for underprivileged families that struggle with space and the necessary furnishing to facilitate conducive learning for their children at home. The conducted research indicated that the prevalent challenges surrounding HBL were: (1) posture and ergonomics for a child and (2) children quickly outgrowing furniture built for their height. The #HBLTable was thus designed to cater for two heights - allowing users to adjust between the heights by simply flipping and rotating the table. The table comes equipped with a tablet and laptop stand to reduce poor posture as well. Beyond uncovering the context and motivations, this paper details the research and design process behind the construction of the #HBLTable.
July 2, 2021
BossUP! Assessing Potential Hiring Candidates During the Interview Process via an Innovation Diagnostics Card Game
Kiahsheng Teo, Jeffrey T. K. V. Koh, Keith Wong, Karin Aue, John Chan, Bassam Jabry
Assessment and evaluation methods in a job interview have always been very much focused on a person’s performance, knowledge, and experience. However, excelling at a challenging job often requires skills that go beyond the skills and background of a person. And while psychometrics in the evaluation process is nothing new, gamifying the interview process is still considered a novel approach to candidate evaluation. As part of exploring new potentialities for Chemistry’s innovative card game, BossUP!, a study was conducted with the purpose of prototyping a new format of interview engagement and evaluation for the organization. In combination with a pre- and post-questionnaire, coupled with face-to-face gameplay during the interview process, this study explores the boundaries of how interviews can break free of traditional methods, by not only making it a fun and engaging experience via gamification, but to also enhance the evaluation method beyond performance, knowledge, and experience.
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