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Prototyping & Testing
Woodlands Health Campus
Chemistry envisioned a comprehensive new patient experience and staff workplace strategy that empowers a new care model focused on patient-centricity for the Woodlands Health Campus, one of Singapore’s largest hospitals.
IN PARTNERSHIP WITH
Healthcare
Public Service
Product Design
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#HBLTable, assisting less fortunate children with Home Based Learning
We showed how design can be used as a force for good by applying our Design Thinking and Remote Collaboration toolkits to help underserved communities overcome challenges brought about by the current COVID-19 pandemic.
IN PARTNERSHIP WITH
Public Service
Research Study
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UX/CX Design
Grant Service Redesign for Info-communications Media Development Authority (IMDA)
Chemistry helped IMDA to uncover, ideate and deliver a transformational design study to radically streamline their highly complex grant application processs.
IN PARTNERSHIP WITH
Public Service
Communication Design
/
Spatial Design
National Library Wayfinding Strategy
Chemistry worked with the National Library Board (NLB) to embody the aspirations of what the library of the future would be in a comprehensive spatial and wayfinding blueprint.
IN PARTNERSHIP WITH
Public Service
Spatial Design
/
UX/CX Design
Singapore Visitor Center
Explore how Chemistry designed and delivered a brand new digital experience for the connected traveller.
IN PARTNERSHIP WITH
Tourism
Public Service
Industrial Design
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Training & Facilitation
SMRT Service Excellence Staff Training
Chemistry was asked to develop a powerful and playful training experience for the SMRT Service Excellence Staff Training Event in 2017.
IN PARTNERSHIP WITH
Public Service
Transport
Content Strategy
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Communication Design
Singapore City Playbook
Chemistry was appointed to spearhead the process of revamping the Singapore City Tour. Tasked with building in alignment with Singapore’s new “Passion Made Possible” campaign, our team worked with relevant industry partners to create an experience that speaks to visitors exploring a nation fuelled by passion and possibility against the odds.
IN PARTNERSHIP WITH
Tourism
Public Service
Communication Design
/
Content Strategy
National Diabetes Reference Material
Chemistry was engaged by the Ministry of Health to deliver a printed and digital content piece as part of the multi-faceted ‘War on Diabetes’.
IN PARTNERSHIP WITH
Healthcare
Public Service
Recent Publications
All Publications
Publications that have featured our work and the impact it's made.
July 9, 2021
#HBLTable: A Cost-Effective Study-From-Home Furniture Solution for Low-Income Families Impacted by COVID-19
Christian Sng, Kiahsheng Teo, John Chan, Bassam Jabry, Karin Aue, Jeffrey T. K. V. Koh
The COVID-19 pandemic has abruptly forced schools worldwide to implement Home Based Learning (HBL) due to countries going into lockdown and quarantine. Chemistry Team thus developed the #HBLTable, a height adjustable cardboard table meant for underprivileged families that struggle with space and the necessary furnishing to facilitate conducive learning for their children at home. The conducted research indicated that the prevalent challenges surrounding HBL were: (1) posture and ergonomics for a child and (2) children quickly outgrowing furniture built for their height. The #HBLTable was thus designed to cater for two heights - allowing users to adjust between the heights by simply flipping and rotating the table. The table comes equipped with a tablet and laptop stand to reduce poor posture as well. Beyond uncovering the context and motivations, this paper details the research and design process behind the construction of the #HBLTable.
July 2, 2021
BossUP! Assessing Potential Hiring Candidates During the Interview Process via an Innovation Diagnostics Card Game
Kiahsheng Teo, Jeffrey T. K. V. Koh, Keith Wong, Karin Aue, John Chan, Bassam Jabry
Assessment and evaluation methods in a job interview have always been very much focused on a person’s performance, knowledge, and experience. However, excelling at a challenging job often requires skills that go beyond the skills and background of a person. And while psychometrics in the evaluation process is nothing new, gamifying the interview process is still considered a novel approach to candidate evaluation. As part of exploring new potentialities for Chemistry’s innovative card game, BossUP!, a study was conducted with the purpose of prototyping a new format of interview engagement and evaluation for the organization. In combination with a pre- and post-questionnaire, coupled with face-to-face gameplay during the interview process, this study explores the boundaries of how interviews can break free of traditional methods, by not only making it a fun and engaging experience via gamification, but to also enhance the evaluation method beyond performance, knowledge, and experience.
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