12 amazing young design communication talents…
recently descended upon our Chemistry Team studio to participate in a mentorship challenge. The initiative was organised by Chemistry and the LASALLE College of the Arts. Over 5 weeks, these final-year BA (Hons) Design Communication students immersed themselves in the world of design thinking. In addition, they tackled a brief on “creating unique experiences that embodies the character of their personal home kitchen”.
It has been a pleasure for us to mentor this group of enthusiastic designers. Their work ethic and fresh perspectives were extremely inspiring. We wish them all the best with their final year projects and graduation!
Research shows that smell is the most powerful sense out of the 5 as it ties strongly with collective memory. The OL (Odoured Layers) factory comprised of layers of smells, revealing the invisible yet distinctive characteristics of Rox’s kitchen. The mixture of smells ranged from rotting onions to dishwashing liquid, and even that from its adjacent laundry area.
“The main takeaway of this project, for me, was that ideas had to be iterated numerous times before finalising it. It took me awhile to refine my ideas… However through this process, I gained insights into what the Chemistry team does in every project they work on. The team taught us the importance of reiteration, testing its value, being professional in the midst of criticism. And most importantly, enjoying the process of making. I am thankful for the journey they have been on with us, throughout the mentorship challenge.”Rox…
The Trochoid Series
The Trochoid Series is a tableware set made from a special spirograph set. Each spirograph wheel was shaped according to a family member’s personality, such that the patterns created on the tableware represented each personality of Amirah’s kitchen.
“Through this mentorship, my perception of design widened. Design isn’t just for making things pretty. Design can also be a tool to create new experiences and cultivate new memories among people, thus making life much more meaningful. Chemistry taught me the importance of choosing aesthetics that speaks and enhances content and concept, rather than choosing that which is trendy.”Amirah