Enhancing Customer Experience for Hotel Guests - Chemistry Team

Enhancing Customer Experience for Hotel Guests

At the inaugural SPRING-SHATEC Hospitality Case Competition 2016, Chemistry’s Bassam Jabry, John Chan, and Karin Aue led participants through the nuts and bolts of design thinking. Together with some of Singapore’s leading hotels, we helped the students develop customer-centric solutions to address pertinent service delivery challenges faced by the hospitality industry.

At the inaugural SPRING-SHATEC Hospitality Case Competition 2016, Chemistry’s Bassam Jabry, John Chan, and Karin Aue led participants through the nuts and bolts of design thinking. Together with some of Singapore’s leading hotels, we helped the students develop customer-centric solutions to address pertinent service delivery challenges faced by the hospitality industry.

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