Enhancing Customer Experience for Hotel Guests

At the inaugural SPRING-SHATEC Hospitality Case Competition 2016, Chemistry’s Bassam Jabry, John Chan, and Karin Aue led participants through the nuts and bolts of design thinking. Together with some of Singapore’s leading hotels, we helped the students develop customer-centric solutions to address pertinent service delivery challenges faced by the hospitality industry.


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The Next Evolution in Design: From Experience to Purpose

In recent years, there has been a shift in the way businesses approach customer experience. Instead of focusing only on providing a positive experience for customers, companies are now seeking purpose-driven value propositions. This shift is driven by consumers’ growing awareness of our lifestyles’ impact on the planet. Smart companies are the ones able to connect with their customers in new ways, doing good business by doing good for society and the planet.

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AI and The Future of Creativity — Part 2

After our experiments with the Lunar New Year Portraits, We spoke to Nicholas Loke, Asyraf Daud, Jasmine Poh, and Deej Zulkifli to reflect on the experience and share their thoughts on the topic.

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AI and the Future of Creativity

AI models are passive tools. Creativity is still borne from human input.

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