Explaining User Centricity to the Land Transport Authority (LTA)

Bassam had the opportunity to speak to members of the Land Transport Authority about ‘Delighting Customers Through Design’.

“Using case studies is a great way to bring across the key principles of user centricity,” said Bassam, who went on to share valuable insights on how to apply the methodology at work.

It was wonderful to see the enthusiasm from the audience working to embed this process into their projects. We are delighted to be part of the transformation taking place in our public sector. With innovation, we are confident that these sectors can face the complex challenges facing Singapore’s future.


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