Explaining User Centricity to the Land Transport Authority (LTA) - Chemistry Team

Explaining User Centricity to the Land Transport Authority (LTA)

Bassam had the opportunity to speak to members of the Land Transport Authority about ‘Delighting Customers Through Design’.

“Using case studies is a great way to bring across the key principles of user centricity,” said Bassam, who went on to share valuable insights on how to apply the methodology at work.

It was wonderful to see the enthusiasm from the audience working to embed this process into their projects. We are delighted to be part of the transformation taking place in our public sector. With innovation, we are confident that these sectors can face the complex challenges facing Singapore’s future.

Latest News

Learn more about the latest Design Trends, Management Reports and Best Market Practices.

A Doctor’s Appointment to Remember: Streamlining consultations and empowering patients and care practitioners with AI

A Doctor’s Appointment to Remember: Streamlining consultations and empowering patients and care practitioners with AI

The integration of AI-powered speech-to-text-and-image transcription into healthcare consultations marks a significant milestone in patient care. But AI alone is not enough.

The Empathic Digital Experience — Part 2

The Empathic Digital Experience — Part 2

In part 1, I set up the context for championing a digital world that was genuinely empathically designed with an older user in mind. In this 2nd part, I explore three scenarios to bring to life what the empathic digital experience could look like.

Changing the world begins with us (and by us we mean our brand)

Changing the world begins with us (and by us we mean our brand)

Designing the Next-Level Hospitality Experience

Designing the Next-Level Hospitality Experience

The tourism industry is back on! All of us are looking forward to a summer of open borders and open hotel doors, ready to fulfil our still pent-up demand for travel. So, what’s the next chapter in Hospitality and Leisure? And how can hotels stay on track with meeting guest expectations against headwinds like staff shortages, rising costs and environmental regulations?