In part 1, I set up the context for championing a digital world that was genuinely empathically designed with an older user in mind. In this 2nd part, I explore three scenarios to bring to life what the empathic digital experience could look like.

The tourism industry is back on! All of us are looking forward to a summer of open borders and open hotel doors, ready to fulfil our still pent-up demand for travel. So, what’s the next chapter in Hospitality and Leisure? And how can hotels stay on track with meeting guest expectations against headwinds like staff shortages, rising costs and environmental regulations?