Inspiring Young Designers on the Strategic Value of Design - Chemistry Team

Inspiring Young Designers on the Strategic Value of Design

There is a growing trend of businesses applying design as a strategic tool. It is imperative for young designers to understand how design can help businesses transform the way they communicate with customers.

63 final-year Visual Communications students from Nanyang Polytechnic’s School of Design got to hear from Chemistry Team’s senior designer, Nicholas. He shared with the young designers his experience helping businesses transform their consumer experience. He cited Chemistry Team’s latest redesign of Singtel’s consumer bill. In addition, Nicholas guided the students through a series of mini-exercises. These activities highlighted the value of conducting design research to uncover insights about people’s everyday life.

Latest News

Learn more about the latest Design Trends, Management Reports and Best Market Practices.

The Empathic Digital Experience — Part 2

The Empathic Digital Experience — Part 2

In part 1, I set up the context for championing a digital world that was genuinely empathically designed with an older user in mind. In this 2nd part, I explore three scenarios to bring to life what the empathic digital experience could look like.

Changing the world begins with us (and by us we mean our brand)

Changing the world begins with us (and by us we mean our brand)

Designing the Next-Level Hospitality Experience

Designing the Next-Level Hospitality Experience

The tourism industry is back on! All of us are looking forward to a summer of open borders and open hotel doors, ready to fulfil our still pent-up demand for travel. So, what’s the next chapter in Hospitality and Leisure? And how can hotels stay on track with meeting guest expectations against headwinds like staff shortages, rising costs and environmental regulations?

Hospitality Sector Event

Hospitality Sector Event