RedMan by Phoon Huat at Heartbeat@Bedok

Discover more about our collaboration with RedMan by Phoon Huat. The new store concept at Heartbeat@Bedok brings together baking needs and communities.

Friday October 4th – Our long-time friend and client opened its 14th RedMan by Phoon Huat store at Heartbeat@Bedok. The new lifestyle concept brings all your baking needs together, from the ingredients, basic cooking supplies, and cooking classes. Chemistry contributed to this milestone by designing the new hub; creating a multi-sensory experience for baking enthusiasts.

Our team used its previous design of the Star Vista flagship outlet to springboard this new retail experience. Developing the lifestyle concept while accommodating different features was challenging. Nevertheless, we successfully created a welcoming environment for RedMan’s baking community.

The Kitchen Pod allows families and friends to have fun while RedMan Chefs share their baking knowledge. The demonstration space brings baking enthusiasts to a homely environment. To celebrate the store opening, renowned Food Ambassador, Ms. Violet Oon, joined the fun and kick-started the activities at the Kitchen Pod as well as provided a recipe demonstration of Durian Pengat with Coconut Pancakes.

In addition, RedMan by Phoon Huat introduced a new line which caters to their healthy lifestyle customers. This includes fresh ingredients and pre-made meals, such as dips, soups and salads.

We are excited and proud to help the RedMan team bring their concepts to life. To find out more information about the new store and visit them at Heartbeat@Bedok click here.

Store front, RedMan by Phoon Huat, Heartbeat@Bedok

About RedMan by Phoon Huat

RedMan by Phoon Huat, carries a full suite of baking ingredients and tools from international renowned and homegrown brands, providing a one-stop destination for daily avid bakers and patisserie professionals.

Phoon Huat Pte Ltd, founded in 1947, is Singapore’s leading manufacturer and supplier of quality baking ingredients, tools and services. We serve food service industry, artisan and industrial bakeries and operate 14 retail stores in Singapore.

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