Bassam is Chemistry’s managing director, consulting on product and service design innovation. He has led the team at Chemistry since 2002, evolving the business from a classic product and graphic design studio to the experience design think tank it is today. He’s passionate about applying design as a strategic tool, generating impactful solutions that make a difference in people’s lives.

Bassam holds a first-class honours degree in industrial design from Brunel University, UK. In his spare time, he enjoys painting with acrylics on canvas—enjoying creative freedom away from digital devices and client briefs!

Karin heads the communication and service design projects at Chemistry. As design director, she works with the team to craft engaging user experiences across various industries. Originally from Austria, Karin has worked across the globe for companies like KesselsKramer and IDEO, prior to joining Chemistry. She holds masters degrees in communication and experience design.

Karin strongly believes in the transformative power of human-centred design—whether applied to public service streams or whole city districts. This concern for strong impact with a clear social component can also be seen in passion projects such the for-impact-organisation Aiducation International www.aiducation.org which focuses on giving access to education for bright students in developing countries. In quite moments Karin loves sketching over a good cup of coffee, something that can likely be traced back to her time spent in the coffee houses of her hometown, Vienna.

John is responsible for leading Chemistry’s product and spatial design practice. Born and bred in Singapore, John studied industrial design at the National University of Singapore. In his 14 years of consultancy experience, John has worked with diverse businesses, developing award-winning products in the consumer electronics, lifestyle products and medical and service industries. His work has garnered more than 6 design awards with clients from Dell, Motorola, Phillips, Panasonic and Procter & Gamble.

John is honored to be one of the designers invited by the Singapore Arts Museum to participate in MADE FOR SAM, the creative production of a critical and compelling range of products. His works have been showcased at the Singapore Design Festival 2009, the Singapore Arts Museum, the National Museum of Singapore and Singaplural Design Week 2012 and 2014. His design of the ‘Singlish’ notebook has become an iconic Singaporean souvenir since it was launched in 2010.

With over 20 years of experience in both design and business administration, Bas has been helping clients to connect the challenges their customers are struggling with to successful strategic design solutions.  Aiming for a sustainable relationship between brand aspirations and consumer needs, he believes digital transformation can help to create attractive, feasible and viable user experiences.

Previously as a key account manager, he worked with consumer, medical and professional brands like Accell, Alfen ICU, Rituals, SaraLee DouweEgberts, Inbev, Royal Friesland Campina among others.

In his spare time Bas enjoys playing classic guitar, restoring classic cars and renovating classic homes.

Nicholas is Chemistry’s seasoned lead design consultant with an extensive track record spanning over a decade. Renowned for his innovative and transformative projects across diverse industries, he has left an indelible mark on both corporate giants and public institutions. His journey in design consultancy encompasses game-changing achievements, including the complete reimagining of Singtel's billing experience, the elevation of guest experiences in the dynamic hospitality sector, and the pioneering of strategic spatial frameworks and way-finding systems for Singapore's public libraries.

Nicholas is a master of multi-stakeholder engagements in complex domains, with healthcare and public service standing out as his areas of expertise. His illustrious career includes spearheading transformative human-centered design training for care teams at Sengkang General Hospital, orchestrating user-centric processes to co-design pivotal patient-centric concepts in collaboration with the Ministry of Health (MOH), and leading innovative strategies for the MOH Office for Healthcare Transformation. In his role in the "War on Diabetes," Nicholas worked in close collaboration with the care ecosystem to craft the National Diabetes Reference Materials (NDRM), a groundbreaking resource accessible via HealthHub, benefiting patients, families, healthcare professionals, and volunteers.

With a dedicated focus on healthcare design for six years, Nicholas's contributions to the healthcare sector have been nothing short of transformative. His work at Sengkang General Hospital, the Agency of Integrated Care, MOH Office for Healthcare Transformation, Tan Tock Seng Hospital, and other esteemed institutions has played a pivotal role in enhancing patient care and optimising processes within healthcare facilities.

Nicholas's skill set is an invaluable asset, encompassing design excellence, strategic acumen, and inspirational leadership. His proficiency in human-centered design, project management, and transformative training is complemented by his proven ability to navigate complex, multi-stakeholder projects with grace and precision.

Kiahsheng believes that design extends beyond the creation of innovative products or applications and that it should not merely focus on producing more to sell more but on questioning the design's purpose and its potential to positively impact our lives through a human-centered lens.

With more than half a decade of experience in Chemistry, he has honed his ability to interpret complex information and has successfully navigated craft and strategy-related aspects of design, from conducting ethnographic research, workshop facilitation, to the delivery of fully integrated solutions. Leveraging advanced knowledge of the Human-Centered Design (Design Thinking) methodology has empowered him to effectively apply his expertise across a wide array of clients, ranging from public services to multinational corporations, tackling diverse industries, including healthcare, tourism and hospitality, retail, finance, and more.

An avid biker himself, Kiahsheng enjoys exploring places on two wheels because nothing compares to the liberating yet simple pleasure of riding a motorcycle.

Theresa is a passionate believer that good design can empower people. By listening to people's stories, empathising with their experiences, and understanding what drives their behaviours, she is able to create designs that truly meet their needs. Theresa earned her Bachelor of Arts (Architecture) degree from the National University of Singapore and her Master of Architecture degree from the University of Michigan.

Prior to joining Chemistry, Theresa worked as an urban planner in the public sector. There, she drove initiatives to protect heritage sites and masterplan designs at a national level. Her strategic mindset and ability to balance user and organisational needs enabled her to engage complex ecosystems of stakeholders smoothly.

In addition to her professional pursuits, Theresa is a co-founder of Dear Samfu, a fashion label that pays homage to the design sensibilities of her grandmother. This entrepreneurial endeavour underscores her passion for heritage storytelling and has garnered international press coverage from respected outlets such as Insider, CNA, Straits Times, and Lianhe Zaobao.

Clarence believes that great user experience stems not only from grand machination, but by connecting with your users. Introducing different ways of problem solving and methods for discovering what people truly need provides meaningful experiences for your users.

Prior to joining Chemistry Team, Clarence graduated with a Diploma in Interaction Design at Nanyang Polytechnic. He has also worked in-house as a UI designer at a fin-tech startup. Furthering his educational journey, he went on to obtain a Bachelors degree in Art, Design, and Media at the Nanyang Academy of Fine Arts with Upper Second-Class Honours.

Outside of design, one of his main hobbies is fish-keeping where he collects and raises a wide-array of exotic freshwater fishes right in his own home. He also started hand-painting custom jackets in recent times.

Aimee firmly believes that as designers, we have the incredible privilege to not only make the world and society a better place, but also the responsibility to do so. Aimee wants to help change the world for the better by understanding the emergent needs of people and to work with them to create a preferable future, by and through Design. Design, Engineering, Social Sciences, and the Commercial disciplines need to work together, differently, to enable this to happen as part of a collective approach.

Prior to joining Chemistry Team, Aimee graduated with a First-class honours degree from Brunel University London in Product Design BSc, before going on to complete a Postgraduate degree in Innovation Design Engineering MA & MSc from the Royal College of Art and Imperial College London. During her studies she worked in the Innovation Design department at Philips Design in Eindhoven, NL.

In her free time, Aimee finds great joy in designing and making her clothes, often from old, unwanted garments and you can often find her out in nature chasing adrenaline rushes with friends.

Asyraf believes in designing compelling narratives that influence change and create positive impact. He loves to explore unorthodox concepts, integrate speculative design, and challenge discourse to develop innovative solutions that are holistic, accessible, and inclusive. He is fascinated with creative ideas that push the boundaries of the unconventional and blur the lines between design and human experience.

With a background in Applied Theatre and Psychology, he is able to translate research and data into human-centred experiences. His experience as an educator enabled him to utilise a variety of methods to deliver and communicate effectively. 

Prior to joining Chemistry, he graduated with first-class honours from The Glasgow School of Art Singapore with a Bachelor of Arts in Communication Design. His degree equipped him with a breadth of design skills, which honed his creative process and strategic thinking.

Besides his love for design, he is a fan of Harry Potter, enjoys taking polaroids (not Instax!), and drinking coffee while listening to gossip.

Cardejah is naturally curious and inquisitive about human behaviour as a self-professed people person. She's convinced that every individual throughout humanity is a complex being with unique sentience and experience that we can learn from, begging to be understood. Cardejah's imperative is to help break down societal barriers by making knowledge accessible to empower everyone.

Knowledge is power, and as a pluralist, Cardejah understands the responsibility of unbiased information. She takes information integrity seriously and exercises great care in balancing Emotion and Logic in her writing. She believes that using words to capture feelings honours the human experience and is as important as factual information.

Before joining Chemistry as a content designer, Cardejah was copywriting marketing collaterals and communications across various touchpoints for brands like Sony Music Entertainment, Google, YouTube, and more. In her own time, Cardejah is obsessed with music and keeps her ears peeled for new sounds. She travels every chance she gets for a hit of new culture and people. She enjoys film and TV as mediums for exploring the human condition.

Jasmine believes that good design is one that strikes a balance between creativity and functionality. She is driven by the process of uncovering problems through research to create human-centred design solutions, with a keen interest in designing meaningful and intuitive digital experiences.

Prior to joining Chemistry Team, Jasmine graduated with a BA(Hons) in Design Communication with First-Class Honours from LASALLE College of the Arts. With a background in visual communication, she also enjoys exploring a wide range of design areas such as branding, motion graphics, packaging, print and web design.

When she’s not designing, Jasmine enjoys engaging in other creative hobbies such as lettering and watercolour painting while listening to scandi-pop music.