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Insights
A Doctor’s Appointment to Remember: Streamlining consultations and empowering patients and care practitioners with AI
A Doctor’s Appointment to Remember: Streamlining consultations and empowering patients and care practitioners with AI
The integration of AI-powered speech-to-text-and-image transcription into healthcare consultations marks a significant milestone in patient care. But AI alone is not enough.
Insights
The Empathic Digital Experience — Part 2
The Empathic Digital Experience — Part 2
In part 1, I set up the context for championing a digital world that was genuinely empathically designed with an older user in mind. In this 2nd part, I explore three scenarios to bring to life what the empathic digital experience could look like.
News
Changing the world begins with us (and by us we mean our brand)
Changing the world begins with us (and by us we mean our brand)
Insights
Designing the Next-Level Hospitality Experience
Designing the Next-Level Hospitality Experience
The tourism industry is back on! All of us are looking forward to a summer of open borders and open hotel doors, ready to fulfil our still pent-up demand for travel. So, what’s the next chapter in Hospitality and Leisure? And how can hotels stay on track with meeting guest expectations against headwinds like staff shortages, rising costs and environmental regulations?
Events
Hospitality Sector Event
Hospitality Sector Event
Insights
The Next Evolution in Design: From Experience to Purpose
The Next Evolution in Design: From Experience to Purpose
Doing good for society and the planet.
Insights
AI and The Future of Creativity — Part 2
AI and The Future of Creativity — Part 2
Following our experiments using the image AI model, Midjourney, we sat down with the team to talk about the experience and the implications for the future of Creativity with the arrival of AI tools.
Insights
AI and the Future of Creativity
AI and the Future of Creativity
Following our experiments using the image AI model, Midjourney, Chemistry considers the impact of AI on the future of Creativity.
Insights
‘Tis the Season to be Sustainable
‘Tis the Season to be Sustainable
Simple sustainable practices we can incorporate into our holiday festivities.
Events
Chemistry at Singapore Design Week 2022
Chemistry at Singapore Design Week 2022
Singapore Design Week 2022 was an excellent opportunity to shine a light on what's close to our hearts — putting people and the planet at the centre of our work.
News
Chemistry Receives Fast Company Honourable Mention
Chemistry Receives Fast Company Honourable Mention
Singapore and Amsterdam-based strategic design consultancy, Chemistry, has received an honourable mention in Fast Company’s 2022 Innovation Design Awards, in the category of Wellness for the development of the Mental Health E-buddy App, Myloh.
Insights
The Empathic Digital Experience — Part 1
The Empathic Digital Experience — Part 1
In the rush for technological progress and insatiable expectations for companies to release new products, have we lost our way in offering truly meaningful solutions?
News
Chemistry in Vienna!
Chemistry in Vienna!
Earlier this month, Chemistry had the honour of being selected for the Vienna Startup Package 2022 by the Vienna Business Agency.
News
BossUP! Circular Edition
BossUP! Circular Edition
BossUP! Circular Edition is launched!
Events
#HBL at Dutch Design Week 2021
#HBL at Dutch Design Week 2021
Watch the making-of video of #HBL - Home Based Learning table to help children study during the pandemic lockdowns.
Events
#HBL at Dutch Design Week 2021
#HBL at Dutch Design Week 2021
Bekijk de making-of video van #HBL - Home Based Learning tafel om kinderen te helpen studeren tijdens de pandemische lockdowns.
News
Chemistry is now BCorp Certified!
Chemistry is now BCorp Certified!
We're really excited to achieve our BCorp certification
Insights
Tracking Value in the Circular Economy with Orobo.io
Tracking Value in the Circular Economy with Orobo.io
Orobo is an open and decentralised platform, which incentivises parties to collaborate in circular value chains and aims to enable the easy adoption of circular business models.
Insights
Making Behaviour Stick: User-Centred Design vs. Punitive Measures
Making Behaviour Stick: User-Centred Design vs. Punitive Measures
Behavioural change through punitive measures is nothing new – we uncover how user centred design can offer an alternative, especially during this pandemic.
Insights
Enhancing our interview process with gamification
Enhancing our interview process with gamification
How might we enhance our interview process by introducing gamification to assess and analyse a potential candidate’s strength/weakness, thinking beyond just qualification and portfolio?
Insights
Lenses of Experience Design
Lenses of Experience Design
Chemistry’s Experience Designer, Daniel writes about the 5 key considerations that influence how well we deliver valuable, human-centric experiences
News
Enriching Circular Economy with Blockchain Technology
Enriching Circular Economy with Blockchain Technology
A winning project for the Infocomm Media Development Authority’s 2020 Blockchain Challenge. Chemistry Team, So Now and Kryha are collaborating to connect off-take recovery manufacturing to enable a zero-waste economy.
Insights
Business Unusual: Moving Forward from Uncertainty
Business Unusual: Moving Forward from Uncertainty
In the aftermath of SARS in 2003, SMEs were encouraged to adopt Business Continuity measures – yet many didn’t. We identify why this happened and what businesses can do to deal with today’s unprecedented crisis.
Insights
What is Service Design and Why it Might Matter More than you Think
What is Service Design and Why it Might Matter More than you Think
Read, as our director Karin faces the challenge of creating a new service experience for her service experience design students during these trying times.
News
Chemistry’s Heroines: Women That Inspire
Chemistry’s Heroines: Women That Inspire
We wanted to mark International Women's Day by asking the lovely men in our office all about the women who inspire them! Read more about our team’s heroines.
Insights
Content Strategy and Information Architecture
Content Strategy and Information Architecture
In order to accommodate an omni-channel experience, content strategy and information architecture work in tandem to understand the user.
Insights
User Experience Research: When, Who, How, Why
User Experience Research: When, Who, How, Why
As strategic designers, we understand that user experience is the only thing that sets your product or service apart from the rest. Consequently, the best way to ensure that your product provides an excellent experience for your user is by studying them. By doing solid user experience research.
Insights
A Design Company: What we do
A Design Company: What we do
In a design company, it's hard to describe what we do. We attempt to help you answer this by looking at the workings of a modern design company.
Insights
Design Sprint Implementation
Design Sprint Implementation
The design sprint process – a rapid collaborative process designed to bring your team from challenge statement to tangible prototypes in just three months.
Insights
Stakeholder Engagement in Human Centered Design
Stakeholder Engagement in Human Centered Design
Stakeholder engagement is vital in human-centered design - attaining input from all relevant parties allows for an actionable strategy.
Insights
Innovation Strategy: A Case Study
Innovation Strategy: A Case Study
An innovation strategy allows organisations to set themselves apart - we uncover what it takes to build a success strategy by looking at Dyson.
Insights
The Singapore Design Community
The Singapore Design Community
Chemistry has been involved in the Singapore Design community for over 10 years showcasing local talents through events and talks.
Insights
Strategic Consulting: Design Thinking for Innovation
Strategic Consulting: Design Thinking for Innovation
When providing strategic consulting for our clients, we utilise design thinking to pursue innovative solutions for what seems to be hard, top-down problems.
Insights
Designers in Singapore reimagining an omni-channel retail experience
Designers in Singapore reimagining an omni-channel retail experience
Designers in Singapore helped reimagine one of Singapore's household baking brands into a modern, omnichannel retail experience.
Insights
Design Agency in Singapore: Beyond the Scope
Design Agency in Singapore: Beyond the Scope
A design agency in Singapore works with the aesthetics of the end-product. However, Chemistry uses design at every point of the innovation process.
Insights
Qualitative Research and Empathy
Qualitative Research and Empathy
Chemistry Team utilises qualitative research to better empathise with the end-user. This approach is one of the hallmarks of our design thinking process.
Insights
Design Thinking Process: Conception and Adoption
Design Thinking Process: Conception and Adoption
The design thinking process gained popularity when companies saw the value of using design principles in business problems. But what about its conception?
Insights
The Strategic Design Consultant Experience
The Strategic Design Consultant Experience
Major industries are realising the value of a Strategic Design Consultant in solving systemic issues with human-centered innovation.
News
Mentoring at the EIT Food Hackathon in Valencia
Mentoring at the EIT Food Hackathon in Valencia
Chemistry Team's Bassam Jabry, mentored innovators from across the agri-food sector to find sustainable food solutions at the EIT Food Hackathon.
Insights
Design Books handpicked by Designers
Design Books handpicked by Designers
Handpicked by Chemistry's very own designers, here are 9 design books that explore design processes, methodologies, and solution design.
News
RedMan by Phoon Huat at Heartbeat@Bedok
RedMan by Phoon Huat at Heartbeat@Bedok
Discover more about our collaboration with RedMan by Phoon Huat. The new store concept at Heartbeat@Bedok brings together baking needs and communities.
Events
Barcelona Design Week 2019
Barcelona Design Week 2019
Held during the Barcelona Design Week 2019, Chemistry’s Managing Director, Bassam Jabry, gave a talk on “Rethinking well-being in the workplace”.
Events
Presenting at Interact 2019 in Phapos, Cyprus
Presenting at Interact 2019 in Phapos, Cyprus
Chemistry presented our paper on the digital interface design of Vscan Access. Interact is one of the world's most renowned HCI conferences.
Events
Design Conversations 2019 Singapore
Design Conversations 2019 Singapore
Chemistry was invited to Design Conversations 2019 Singapore, showcasing our award winning work and playing our in-house card game!
Events
Singapore Design Week 2019 – Don’t Play Play. Play!
Singapore Design Week 2019 – Don’t Play Play. Play!
As part of Singapore Design Week 2019, Chemistry hosted Don’t Play Play. Play! (D3P), a satellite event around the theme of Gamification.
Events
VScan Access Ultrasound Event
VScan Access Ultrasound Event
Sharing the impactful work we did on the design of VScan Access Ultrasound at an event jointly organised by The President*s Design Award (P*DA) and Danish Design Award (DDA), held at the National Design Centre to explore how design can be applied to technology to positively impact society.
Events
Chemistry at Design Thinking Asia 2018
Chemistry at Design Thinking Asia 2018
Chemistry ran an all-new workshop at Design Thinking Asia 2018 – Gamifying Design Thinking for Business Transformation: Cooperativeness & Competitiveness in a Simulated Situation!
News
Speaking at the APLA Regional Conference
Speaking at the APLA Regional Conference
Bassam speaking at the 2018 Asia Pacific Lottery Association Regional Conference in Kuching on user centred design.
News
Media Bootcamp 2018
Media Bootcamp 2018
To help educate journalists in Singapore on the importance of good design, the Media Bootcamp 2018 was organised by DesignSingapore Council, bringing together members of the media to familiarise and provide them with thought-starters on design.
News
Enhancing Singtel’s Bill Design
Enhancing Singtel’s Bill Design
Designed by Chemistry in collaboration with Singtel and the end users, the team applied a human centred design process to uncover how people read and use their bills and how that can be improved.
Events
Screw Up for Success
Screw Up for Success
On the evenings of 14th – 15th March, the three studios – Chemistry, Design Bridge, and UltraSuperNew – will jointly host you at Artistry cafe, in a talk / mini-workshop that brings you on a deep dive behind the scenes of successful design projects.
Events
GoGlobal 2018: Designing for our Future Selves
GoGlobal 2018: Designing for our Future Selves
Chemistry’s Design Director Karin Aue was invited to give a keynote at the kick-off event of GoGlobal 2018.
News
Panel on Career Opportunities in UX Design
Panel on Career Opportunities in UX Design
As part of General Assembly’s Digital Career Fest, Fariz Junaidi from Chemistry was invited as a moderator for a panel session on “Career Fast-Track: Opportunities in UX Design”.
News
Transforming the Hotel Industry through Innovation
Transforming the Hotel Industry through Innovation
The 3rd STB-SHA Hotel Industry Conference was held at the Suntec City Convention Centre.
News
Designing Smart Fashion for Elderly with Lasalle
Designing Smart Fashion for Elderly with Lasalle
As part of a collaboration between Chemistry and Lasalle College of the Arts, JL and Fariz guided Lasalle’s Fashion Media students through the design thinking process, to explore challenges faced by the elderly, and leverage on smart fashion to come up with potential solutions.
News
Inspiring Young Designers on the Strategic Value of Design
Inspiring Young Designers on the Strategic Value of Design
There is a growing trend of businesses applying design as a strategic tool. It is imperative for young designers to understand how design can help businesses transform the way they communicate with customers.
News
The Public Service needs Design-Driven Innovation
The Public Service needs Design-Driven Innovation
As part of the 5th Singapore-Thailand Leadership Development Programme (LDP), Karin was invited to share her expertise on how design could be used as a strategic tool to help organisations foster innovation and create compelling customer experiences.
Events
Explaining User Centricity to the Land Transport Authority (LTA)
Explaining User Centricity to the Land Transport Authority (LTA)
Bassam had the opportunity to speak to members of the Land Transport Authority about ‘Delighting Customers Through Design’.
Insights
IoT Asia Conference: Driving Transformation & Innovation Through User-Centric Design
IoT Asia Conference: Driving Transformation & Innovation Through User-Centric Design
Chemistry Team was invited to participate in the IoT Asia 2017 conference, which gathered industry players across the IoT value chain to showcase and discuss the latest developments in IoT.
News
Singapore: A love story in 2025
Singapore: A love story in 2025
In our nation’s quest to make Singapore a thriving city-state, we have seen a flurry of developments that transforms the way we live and interact. This makes Singapore one of the most liveable cities in Asia. Taking this one step further, how might design play a role in making Singapore a loveable city in 2025?
News
Chemistry at Innovation by Design Conference 2017
Chemistry at Innovation by Design Conference 2017
We were invited by DesignSingapore Council to share our insights about how design companies could apply human-centred design to transform businesses in the digital age.
News
Designing Healthcare Innovations: The Story of Vscan Access
Designing Healthcare Innovations: The Story of Vscan Access
The NUS Engineering Design & Innovation Centre invited Chemistry’s Managing Director, Bassam Jabry, to present about the design of Vscan Access.
News
Chemistry at President’s Design Award 2016 Exhibition
Chemistry at President’s Design Award 2016 Exhibition
Check out our UI design on the award-winning portable ultrasound device, VScan Access, showcased alongside other winning designs at the President’s Design Awards exhibition. Now on till 27th Jan 2017 at the URA Centre, and till Sep 2017 at other locations islandwide in Singapore.
Events
Design Communication Student Mentorship Challenge 2016
Design Communication Student Mentorship Challenge 2016
12 amazing young design talents recently descended upon our Chemistry studio to participate in a mentorship challenge, organised by Chemistry and the LASALLE College of the Arts.
News
Chemistry wins President’s Design Award 2016
Chemistry wins President’s Design Award 2016
We’re super excited to be awarded DESIGN OF THE YEAR from the President’s Design Award 2016 for VScan Access.
News
Chemistry Awarded “Honorable Mention” Prize at 9th Annual International Design Awards
Chemistry Awarded “Honorable Mention” Prize at 9th Annual International Design Awards
Chemistry has been awarded the “Honorable Mention” Prize for the design of the Singapore Visitor Centre in the commercial competition at the recent 9th Annual International Design Awards (IDA).
Events
Chemistry at Asia Pacific MedTech Forum 2016
Chemistry at Asia Pacific MedTech Forum 2016
Asia Pacific MedTech Forum is taking place in Singapore at Suntec Convention & Exhibition Centre! Catch Bassam Jabry, Managing Director of Chemistry this afternoon (9 November, Wednesday), as he discusses about developing market-appropriate products for emerging economies with fellow panelists.
Events
Press Release for “The Affective Workspace” Exhibition
Press Release for “The Affective Workspace” Exhibition
Design consultancy, Chemistry, rethinks experiences at work and in a public exhibition held at Artistry Gallery
News
Enhancing Customer Experience for Hotel Guests
Enhancing Customer Experience for Hotel Guests
At the inaugural SPRING-SHATEC Hospitality Case Competition 2016, Chemistry’s Bassam Jabry, John Chan, and Karin Aue led participants through the nuts and bolts of design thinking. Together with some of Singapore’s leading hotels, we helped the students develop customer-centric solutions to address pertinent service delivery challenges faced by the hospitality industry.
News
VScan Access nomination for INDEX DESIGN AWARDS
VScan Access nomination for INDEX DESIGN AWARDS
We’re excited to have the Ultrasound VScan Access by GE Healthcare nominated for the INDEX Design Awards.
News
Chemistry Wins SG MARK Design Award for XipPOS by Nearex
Chemistry Wins SG MARK Design Award for XipPOS by Nearex
Chemistry bags an SG Mark award for the design of XipPOS mobile point of sale device.
Events
Chemistry Takes Part In Singapore Design Week With 2 Events
Chemistry Takes Part In Singapore Design Week With 2 Events
‘Kampong Spirit’ project to prototype ideas around street furniture that encourages residents to connect and share more. Studio Open House followed by keynote presentation on the design of the Singapore Visitors Centre.
News
Chemistry prototypes at FinTech
Chemistry prototypes at FinTech
Chemistry ran a booth at FinTech 2014, a gathering of banking, payment and tech companies. The conference aims to explore the future of payments and consumer banking transactions.
LATEST POSTS
The Health Valley Event 2023 is only two weeks away! We're so excited to share how we've used Design Innovation to address challenges in hospitals, health tech, and caregiving.
Struggling with mental health can be tough, especially for youths. Myloh is a Mental Health E-Buddy mobile app that combines psychology expertise with AI, NLP, and sentiment analysis to help youths manage and maintain their mental well-being.
Last month, we had the honour of participating in Platform voor Klantgericht Ondernemen (PvKO)'s Winterfestival 2023 where we shared our thoughts on the next step in the evolution of design.
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