Sustainability is a journey, not a box to tick. Whether you’re mitigating risk, optimising, or aiming to be a circular champion, knowing where you stand is the first step.

Chemistry’s Circular Readiness Tool is design to be just that. Built for teams ready to move beyond compliance, it combines world-class tools, sector insights, and practical application to unlock real value through circular innovation.

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At its core is a user-centric approach. By focusing on the needs and motivations of people inside your organisation, we spark transformation from within.

• Aligning ambition: We break down silos, open dialogue, and build buy-in for a shared circular direction.
• Pinpointing today: Our deep-dive assessment maps behaviours, strengths, and challenges, giving you a clear and credible baseline.
• Charting tomorrow: Together, we co-create actionable roadmaps that align to your circular transformation ambitions.

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This tool is ideal for:

• Sustainability leaders, innovation champions, and operational teams wanting clarity and acceleration
• Organisations at any stage, from first steps to advanced circular strategy
• Leaders seeking not just ESG reporting, but future-fit business resilience or new value streams

1. Complier
Mostly reactive, focused on ticking regulatory boxes. Sustainability is seen as a cost or obligation, with little awareness across the organisation.
Next step: Build literacy through workshops, align leadership on why sustainability matters, and capture quick wins (e.g. energy savings, waste reduction) to prove ROI.

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2. Risk Mitigator
Compliance is integrated into operations, but still risk-driven. Leaders act to avoid penalties and reputational damage. Sustainability is seen as necessary, not an opportunity.
Next step: Expand training beyond compliance, engage leaders in experiential sessions, and pilot small-scale circular projects like packaging redesign or take-back schemes.

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3. Optimiser
Efficiency-focused, capturing cost savings and operational benefits. Sustainability is starting to integrate into processes, but innovation is mostly incremental and not yet core to strategy.
Next step: Move from risk management to resilience and opportunity. Set bolder ambitions, run design sprints to reimagine products and services, and establish KPIs that link sustainability directly to business performance.

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4. Maximiser
Circularity becomes strategic and embedded in long-term value creation. Leaders actively champion it, alternative partnerships are emerging, and the business starts to influence its ecosystem.
Next step: Expand into business model innovation (e.g. service models, reuse systems), formalise partnerships with regulators and NGOs, and publish transparent impact reports to build credibility and momentum.

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5. Champion
Circularity is fully embedded in culture, strategy, and innovation. The organisation shapes standards, leads coalitions, and is recognised as a pioneer.
Next step: Share learnings across industries, launch new ventures and platforms, and evolve metrics from “doing less harm” to regenerative, net-positive impact.