Chemistry Team has partnered since 2019 with Bayes Business School's National Centre for Creativity enabled by AI (CebAI) to deliver cutting-edge AI-powered innovation. With a focus on tools that transform how organisations approach creative problem-solving and discover hidden opportunities within their existing knowledge base, Chemistry Team is working to bring this tool to our clients, helping to rapidly tap into the wealth of knowledge often neglected within organisations.
This partnership combines Chemistry Team's human-centred design expertise with CebAI's world-leading AI research, funded by over £4m from Innovate UK, to create tools specifically designed for business transformation.

Discovering creative possibilities from large volumes of information
Insights is currently the only business software that uses AI to find overlooked opportunities hidden within large volumes of existing business knowledge. Developed specifically for businesses seeking to harness AI's transformative potential for team innovation, Insights organises and analyses proprietary information in a secure environment.
Core Capabilities:
Structured Innovation Management
Insights organises information to help team members easily find and focus on new and novel ideas, creating a systematic approach to innovation discovery.
Tailored and Actionable Insights
Users can explore similarities or review gaps in information, choosing how much difference they're looking for and selecting specific creative qualities required for their projects.
Productivity & Breakthrough Ideas
The tool dramatically reduces time and cost associated with innovation work, delivering results in minutes compared to the many hours required for manual research and synthesis.
Human-Centred Design × AI Technology
Chemistry Team's approach combines the power of AI with human-centred design principles, ensuring that technology serves people and organisations effectively. The partnership delivers a comprehensive 20-week programme that guides organisations through the entire innovation journey.
Programme Benefits:
Learning Component
• Knowledge sharing on boosting creative processes
• Guidance on embedding AI into creative workflows
• Skills development for AI-assisted innovation
Innovation Component
• Scoping of challenge areas within organisations
• Team-based work supported by AI tools to identify new opportunities
• Clear action-based outcomes for innovation roadmaps
Implementation Process
The comprehensive programme includes multiple phases designed to maximise impact:
• Discovery & Scope: Identifying challenge areas and drafting clear project objectives
• Research & Data Collection: Gathering data for building custom Insights libraries
• Creative Sessions: Supporting teams through AI-assisted ideation and creativity tools
• Selection & Prioritisation: Developing and refining the most promising opportunities
• Action Planning: Creating roadmaps, project briefs, and change management strategies
Secure Innovation Environment
Insights is designed to work within secure environments, allowing organisations to leverage their proprietary intellectual property safely while benefiting from AI-powered creativity enhancement. This approach ensures that sensitive business information remains protected while unlocking new innovation potential.
Ready to turbo-charge your innovation?
Join us to apply these AI-powered tools within organisations, providing guided implementation and ongoing support to maximise creative potential and business impact.

Connect with us to schedule a demo of the Insights tool and explore how it can align with your creative ambitions.