Our Case Studies

Creating meaningful impact with human-centred and planet-centred design.

Explore our wide ranging project case studies below. Do you have specific questions, or would you be interested to find out more about any of them? Then get in touch and we'd be happy to have a chat.

Marina Bay Sands Hotel

Marina Bay Sands Hotel Singapore engaged Chemistry to research, analyse and make design recommendations to the hugely complex house keeping supply chain operations.

Village Hotels Guest Experience

Village Hotels engaged Chemistry to find new ways to optimise staff and hotel resources while improving guest experience.

Guild Living

Guild Living UK engaged Chemistry to design a new kind of service experience that brings together the best of hospitality and age friendly community, redefining what later living means.

Woodlands Health Campus

Chemistry appointed as the design thinking consultant to envision a comprehensive new patient experience and staff workplace strategy for one of Singapore’s largest hospitals.

Hotel Industry Future of Work

Chemistry organised a joint session for several hotels in Singapore to explore how staff can be retained and what are sector level ideas that would benefit the industry as a whole.

Myloh: A Personalised E-buddy to Ease Mental Health Journeys

Chemistry was engaged as a consultant to work with Myloh on reviewing and improving their UI/UX with additional features and tools alongside a brand new design to build user engagement.

Founders' Memorial

The National Heritage Board of Singapore appointed Chemistry and Local Projects to discover, envision and validate the Founders' Memorial Visitor Experience.

Future of Retail

Chemistry and I-AM London worked together to deliver a comprehensive design blueprint for Thomson Plaza

GE Vscan Access

Chemistry helped GE Healthcare design a groundbreaking ultrasound device for low resource countries.

Grant Service Redesign for Info-communications Media Development Authority (IMDA)

Chemistry helped IMDA to uncover, ideate and deliver a transformational design study to radically streamline their highly complex grant application processs.

National Library Wayfinding Strategy

Chemistry worked with the National Library Board (NLB) to embody the aspirations of what the library of the future would be in a comprehensive spatial and wayfinding blueprint.

Singapore Visitor Centre

Explore how Chemistry designed and delivered a brand new digital experience for the connected traveller.

RedMan - Design of the Star Vista Flagship and Heartbeat@Bedok stores

Chemistry worked with Phoon Huat to launch their first flagship Redman brand store together with an online marketplace.

RedMan - Designing an omni-channel retail experience

Redman's new online experience delivers windfall for the company during a pandemic year.

SMRT Service Excellence Staff Training

Chemistry was asked to develop the overall user experience for the event in 2017 with the goal of grounding the staff in a fun, engaging and hands-on training event that both informs and inspires.

Singapore City Playbook

Chemistry was appointed to spearhead the process of revamping the Singapore City Tour. Tasked with building in alignment with Singapore’s new “Passion Made Possible” campaign, our team worked with relevant industry partners to create an experience that speaks to visitors exploring a nation fuelled by passion and possibility against the odds.

Changi Airport Group

Chemistry was appointed to envision a modern solution for the Changi Airport internet kiosk. The first question to be raised was: “How relevant are Free Internet Kiosks at airport terminals in today’s smartphone age?” We on to answer that question and deliver Changi Airport’s new internet access kiosk.

National Diabetes Reference Material

Chemistry is currently engaged by the Ministry of Health to deliver a printed and digital content piece as part of the multi-faceted ‘War on Diabetes’.

Singtel Consumer Bill Design

Singtel is the largest mobile network operator in Singapore. And as part of a refreshed branding effort to improve engagement with their customers, Chemistry was tasked with reimagining Singtel’s paper bill to create a document that was more relevant and user-friendly for the entire nation.

A Circular Workspace: Repurposing a Post-Covid Workplace

How might we take a space that was built for personal productivity, and transform it into a space that promotes collaboration and well-being and nurtures the company culture in a post-pandemic world?

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