In part 1, I set up the context for championing a digital world that was genuinely empathically designed with an older user in mind. In this 2nd part, I explore three scenarios to bring to life what the empathic digital experience could look like.

The tourism industry is back on! All of us are looking forward to a summer of open borders and open hotel doors, ready to fulfil our still pent-up demand for travel. So, what’s the next chapter in Hospitality and Leisure? And how can hotels stay on track with meeting guest expectations against headwinds like staff shortages, rising costs and environmental regulations?

Doing good for society and the planet.

Following our experiments using the image AI model, Midjourney, we sat down with the team to talk about the experience and the implications for the future of Creativity with the arrival of AI tools.

Following our experiments using the image AI model, Midjourney, Chemistry considers the impact of AI on the future of Creativity.

Simple sustainable practices we can incorporate into our holiday festivities.

Singapore Design Week 2022 was an excellent opportunity to shine a light on what's close to our hearts — putting people and the planet at the centre of our work.

Singapore and Amsterdam-based strategic design consultancy, Chemistry, has received an honourable mention in Fast Company’s 2022 Innovation Design Awards, in the category of Wellness for the development of the Mental Health E-buddy App, Myloh.

In the rush for technological progress and insatiable expectations for companies to release new products, have we lost our way in offering truly meaningful solutions?

Earlier this month, Chemistry had the honour of being selected for the Vienna Startup Package 2022 by the Vienna Business Agency.

BossUP! Circular Edition is launched!

Watch the making-of video of #HBL - Home Based Learning table to help children study during the pandemic lockdowns.

Bekijk de making-of video van #HBL - Home Based Learning tafel om kinderen te helpen studeren tijdens de pandemische lockdowns.

We're really excited to achieve our BCorp certification

Orobo is an open and decentralised platform, which incentivises parties to collaborate in circular value chains and aims to enable the easy adoption of circular business models.

Behavioural change through punitive measures is nothing new – we uncover how user centred design can offer an alternative, especially during this pandemic.

How might we enhance our interview process by introducing gamification to assess and analyse a potential candidate’s strength/weakness, thinking beyond just qualification and portfolio?

Chemistry’s Experience Designer, Daniel writes about the 5 key considerations that influence how well we deliver valuable, human-centric experiences

A winning project for the Infocomm Media Development Authority’s 2020 Blockchain Challenge. Chemistry Team, So Now and Kryha are collaborating to connect off-take recovery manufacturing to enable a zero-waste economy.

In the aftermath of SARS in 2003, SMEs were encouraged to adopt Business Continuity measures – yet many didn’t. We identify why this happened and what businesses can do to deal with today’s unprecedented crisis.

Read, as our director Karin faces the challenge of creating a new service experience for her service experience design students during these trying times.

We wanted to mark International Women's Day by asking the lovely men in our office all about the women who inspire them! Read more about our team’s heroines.

In order to accommodate an omni-channel experience, content strategy and information architecture work in tandem to understand the user.

As strategic designers, we understand that user experience is the only thing that sets your product or service apart from the rest. Consequently, the best way to ensure that your product provides an excellent experience for your user is by studying them. By doing solid user experience research.

In a design company, it's hard to describe what we do. We attempt to help you answer this by looking at the workings of a modern design company.

The design sprint process – a rapid collaborative process designed to bring your team from challenge statement to tangible prototypes in just three months.

Stakeholder engagement is vital in human-centered design - attaining input from all relevant parties allows for an actionable strategy.

An innovation strategy allows organisations to set themselves apart - we uncover what it takes to build a success strategy by looking at Dyson.

Chemistry has been involved in the Singapore Design community for over 10 years showcasing local talents through events and talks.

When providing strategic consulting for our clients, we utilise design thinking to pursue innovative solutions for what seems to be hard, top-down problems.

Designers in Singapore helped reimagine one of Singapore's household baking brands into a modern, omnichannel retail experience.

A design agency in Singapore works with the aesthetics of the end-product. However, Chemistry uses design at every point of the innovation process.

Chemistry Team utilises qualitative research to better empathise with the end-user. This approach is one of the hallmarks of our design thinking process.

The design thinking process gained popularity when companies saw the value of using design principles in business problems. But what about its conception?

Major industries are realising the value of a Strategic Design Consultant in solving systemic issues with human-centered innovation.

Chemistry Team's Bassam Jabry, mentored innovators from across the agri-food sector to find sustainable food solutions at the EIT Food Hackathon.

Handpicked by Chemistry's very own designers, here are 9 design books that explore design processes, methodologies, and solution design.

Discover more about our collaboration with RedMan by Phoon Huat. The new store concept at Heartbeat@Bedok brings together baking needs and communities.

Held during the Barcelona Design Week 2019, Chemistry’s Managing Director, Bassam Jabry, gave a talk on “Rethinking well-being in the workplace”.

Chemistry presented our paper on the digital interface design of Vscan Access. Interact is one of the world's most renowned HCI conferences.

Chemistry was invited to Design Conversations 2019 Singapore, showcasing our award winning work and playing our in-house card game!

As part of Singapore Design Week 2019, Chemistry hosted Don’t Play Play. Play! (D3P), a satellite event around the theme of Gamification.

Sharing the impactful work we did on the design of VScan Access Ultrasound at an event jointly organised by The President*s Design Award (P*DA) and Danish Design Award (DDA), held at the National Design Centre to explore how design can be applied to technology to positively impact society.

Chemistry ran an all-new workshop at Design Thinking Asia 2018 – Gamifying Design Thinking for Business Transformation: Cooperativeness & Competitiveness in a Simulated Situation!

Bassam speaking at the 2018 Asia Pacific Lottery Association Regional Conference in Kuching on user centred design.

To help educate journalists in Singapore on the importance of good design, the Media Bootcamp 2018 was organised by DesignSingapore Council, bringing together members of the media to familiarise and provide them with thought-starters on design.

Designed by Chemistry in collaboration with Singtel and the end users, the team applied a human centred design process to uncover how people read and use their bills and how that can be improved.

On the evenings of 14th – 15th March, the three studios – Chemistry, Design Bridge, and UltraSuperNew – will jointly host you at Artistry cafe, in a talk / mini-workshop that brings you on a deep dive behind the scenes of successful design projects.

Chemistry’s Design Director Karin Aue was invited to give a keynote at the kick-off event of GoGlobal 2018.

As part of General Assembly’s Digital Career Fest, Fariz Junaidi from Chemistry was invited as a moderator for a panel session on “Career Fast-Track: Opportunities in UX Design”.

The 3rd STB-SHA Hotel Industry Conference was held at the Suntec City Convention Centre.

As part of a collaboration between Chemistry and Lasalle College of the Arts, JL and Fariz guided Lasalle’s Fashion Media students through the design thinking process, to explore challenges faced by the elderly, and leverage on smart fashion to come up with potential solutions.

There is a growing trend of businesses applying design as a strategic tool. It is imperative for young designers to understand how design can help businesses transform the way they communicate with customers.

As part of the 5th Singapore-Thailand Leadership Development Programme (LDP), Karin was invited to share her expertise on how design could be used as a strategic tool to help organisations foster innovation and create compelling customer experiences.

Bassam had the opportunity to speak to members of the Land Transport Authority about ‘Delighting Customers Through Design’.

Chemistry Team was invited to participate in the IoT Asia 2017 conference, which gathered industry players across the IoT value chain to showcase and discuss the latest developments in IoT.

In our nation’s quest to make Singapore a thriving city-state, we have seen a flurry of developments that transforms the way we live and interact. This makes Singapore one of the most liveable cities in Asia. Taking this one step further, how might design play a role in making Singapore a loveable city in 2025?

We were invited by DesignSingapore Council to share our insights about how design companies could apply human-centred design to transform businesses in the digital age.

The NUS Engineering Design & Innovation Centre invited Chemistry’s Managing Director, Bassam Jabry, to present about the design of Vscan Access.

Check out our UI design on the award-winning portable ultrasound device, VScan Access, showcased alongside other winning designs at the President’s Design Awards exhibition. Now on till 27th Jan 2017 at the URA Centre, and till Sep 2017 at other locations islandwide in Singapore.

12 amazing young design talents recently descended upon our Chemistry studio to participate in a mentorship challenge, organised by Chemistry and the LASALLE College of the Arts.

We’re super excited to be awarded DESIGN OF THE YEAR from the President’s Design Award 2016 for VScan Access.

Chemistry has been awarded the “Honorable Mention” Prize for the design of the Singapore Visitor Centre in the commercial competition at the recent 9th Annual International Design Awards (IDA).

Asia Pacific MedTech Forum is taking place in Singapore at Suntec Convention & Exhibition Centre! Catch Bassam Jabry, Managing Director of Chemistry this afternoon (9 November, Wednesday), as he discusses about developing market-appropriate products for emerging economies with fellow panelists.

Design consultancy, Chemistry, rethinks experiences at work and in a public exhibition held at Artistry Gallery

At the inaugural SPRING-SHATEC Hospitality Case Competition 2016, Chemistry’s Bassam Jabry, John Chan, and Karin Aue led participants through the nuts and bolts of design thinking. Together with some of Singapore’s leading hotels, we helped the students develop customer-centric solutions to address pertinent service delivery challenges faced by the hospitality industry.

We’re excited to have the Ultrasound VScan Access by GE Healthcare nominated for the INDEX Design Awards.

Chemistry bags an SG Mark award for the design of XipPOS mobile point of sale device.

‘Kampong Spirit’ project to prototype ideas around street furniture that encourages residents to connect and share more. Studio Open House followed by keynote presentation on the design of the Singapore Visitors Centre.

Chemistry ran a booth at FinTech 2014, a gathering of banking, payment and tech companies. The conference aims to explore the future of payments and consumer banking transactions.